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Abhinav Deswal Advocate

A personal mark for a practising advocate. Instead of setting a name beneath a stock emblem, the interlocked A·D monogram becomes the upright of the scales of justice — the very beam the two pans hang from. The advocate's initials are what hold the balance.

Client
Abhinav Deswal, Advocate
Scope
Personal identity & logo system
Year
2023
Mark
A·D monogram · scales
Role
Identity design
The Abhinav Deswal advocate mark — scales of justice with an A·D monogram beam
01Overview
Identity as the fulcrum.

The scales of justice are the most expected symbol an advocate can use — which is exactly why the work was to make them personal. Drawing the A·D monogram as the central column the scales balance on turns a generic emblem into one that could only belong to this person.

The result is sober and professional, set in a fine serif with a restrained, all-caps name — built to sit on a letterhead, a stamp and a brass plate without fuss.

02The Mark
03

A Monogram, Not a Logotype

The initials do the structural work.

Reduced on its own, the A·D ligature holds up as a confident serif monogram — the kind that works as a favicon, a wax seal or an embossed corner. An earlier route explored a more architectural, columned mark, but the monogram-as-beam idea was stronger: it fused the person and the profession into a single shape rather than placing one next to the other.

04

One System, Two Names

Because the construction is systematic — monogram beam, scales, name, title — it extends cleanly to a second advocate in the practice. Swapping the initials and the name produces a matching mark with no redrawing, so the chambers read as one identity rather than two unrelated logos.

05Related Work